CV Maker is an online tool and resource platform that helps job applicants all over the world to level up their CVs or resumes. Designed for users with limited design knowledge, CV Maker offers a wide variety of templates and tips, increasing a candidate’s chances of securing their next job.
Category
Product Design
Client
CV Maker
The solution
Synthesizing our customer research and usability data, we have defined a series of key insights for CV Maker, along with recommendations for improving the overall user experience, the core functionality of the product, the pricing model, and the brand look and feel.
Balkan Brothers was in charge of designing a visual identity and the new look and feel of the product. It was on this last part that I worked.
Research
Customer Research
We carried out a combination of quantitative and qualitative analysis based on data within customer’s CVs and follow-up interviews. Using this data, we created four user personas for CV Maker allowing us to better respond to the different challenges and goals of their typical customers. These personas proceeded to form the bedrock of both our strategic brand development and user experience design.
Usability Reporting
As well as understanding the customers on an emotional level, we collated and analysed extensive information about how people were using the website. This included retention and referral data, charting typical user flows, creating heatmaps of the most engaging areas of the site, and examining the stages of the process where users most often quit.
Key Insights
We defined a series of key insights for CV Maker and recommendations for how to improve the overall user experience, the core functionality of the product, the pricing model and the brand look and feel.
The results
Based on our research and user interviews, we’ve created an interactive CV builder that supports advanced features like grammar checks, and tone detection.
Systemizing everything
For this project, we created a design system that would be used both for the CV Templates and the app, containing photography, components, typography, colour palettes, etc. This will allow CV maker team to maintain their visual identity across all platforms and touchpoints.
Contact.
Email: hi@louislemoine.me
Dribbble: @louislemoine
© Louis Lemoine 2023
Brand & Product Designer